Welcome back.
TL;DR
concept & copy // 10 years experience //
car nerd // curious af // won some awards
I love thoughts that strike nerves. Headlines that make you STOP. With and without cheap tricks.
I wrestle words, initiate ideas, curate curiosity and break boring patterns.
All while having fun and playing nice with others.
From big global productions, nifty budget-friendly solutions to engaging CTAs like:
Let's chat
What, you've never been here …?
selected works
Feels giant
One idea two global car launches:
the compact but surprisingly spacious Citan and eCitan presented by Icelandic strongman, actor and real-life giant Hafthor Björnsson.
Agency: Preuss & Preuss
Client: Mercedes-Benz Vans
SMALL VAN. GIANT TESTIMONIAL.
HAFTHOR "THE MOUNTAIN" BJÖRNSSON
FOR MERCEDES-BENZ.
///BREAKING NEWS///
GERMAN ELECTRO IS BACK.
ONCE AGAIN.
Electric is on
A global range campaign for Mercedes-Benz in the spirit of Kraftwerk – the original pioneers of German electro.
Agency: Preuss & Preuss
Client: Mercedes-Benz Vans
For the streets
Finally rappers are flexing with the biggest of all "Benzes".
Just in time for the 50th anniversary of the HipHop culture.
Agency: Preuss & Preuss
Client: Mercedes-Benz Vans
THE eSPRINTER AKA:
NOTORIOUS BIG E.
50 YEARS OF HIPHOP.
An icon for an Icon
For the 30th birthday of the Sprinter we created an emoji and one of the most successful social campaigns for Mercedes-Benz Vans to date.
Agency: Preuss & Preuss
Client: Mercedes-Benz Vans
30 YEARS SPRINTER.
F:-)KING ICONIC
SOCIAL ACTIVATION
Pfand is coming home
The brewery was missing bottles. So we inspired Freiburgs mayor to rename a real street into "Mehrweg". At least for four weeks.
Agency: Preuss & Preuss
Client: Brauerei GANTER
FREIBURGS
MAYOR RENAMES STREET.
FOR JUST 8 CENTS.
